Content Marketing Framework: Audience

contentmarketinginstitute.com - The only way we can maintain long-term success is to continually engage people. As with your content marketing plan, the evaluation of your different audiences (both inside and outside your organization) should occur regularly along your content marketing journey. Create your personas One of the tenets of content marketing is that you need to understand — and write specifically — for your audience

Wearable Technology: Content Fit for Storytelling

contentmarketinginstitute.com - Amid the flood of smart glasses, watches, and other intelligent accessories designed to augment every aspect of our daily lives, a wearable device that aids in the storytelling process may seem to be the most natural fit of all. In its recently published report The Wearable Future, PricewaterhouseCoopers (PwC) talks specifically about how wearables will change the way we consume various forms of content.

Why Social Media Marketing Isn’t Enough

contentmarketinginstitute.com - Using social media does not necessarily mean your company is a “social business” as Bernie Borges defines it. In this week’s episode of Content Marketing NEXT, I sit down with the founder and CEO of Find and Convert to discuss why every company should operate as a social business and what needs to happen in order for an organization to become one. What’s new, what’s now, what’s next What’s new: Bernie has seen his agency, Find and Convert, evolve with clients over the past 12 years.