Content Marketing Spotlight Series: A Q&A With Larry Kim

opentopic.com - This week’s Content Marketing Spotlight series features Larry Kim, the founder of WordStream, a leading search marketing software and services provider based in Boston. Larry is a sought-after speaker and was recently named “Most Influential PPC Expert” for 2013 and 2014 by PPC Hero Blog and marketing agency 3Q Digital. He also won ClickZ’s Digital Marketing Hall of Fame and Small Business Influencer awards in 2013.

He regularly shares his advice and insight with over a million visitors a month at his WordStream Blog and is a columnist and top contributor for leading industry publications including Inc.com, Search Engine Land, Search Engine Watch and Social Media Today.

 

Choosing a Content Marketing Solution

opentopic.com - If your content marketing efforts have been paying off and you’re ready to take things to the next level, you’ve probably realized that some outside help is required to help manage all of the moving pieces. Internally, it’s important to communicate and collaborate with your IT department so they can be involved in any major website restructuring or redesign. But for the everyday management of your content marketing tasks, and measuring its success, many marketers can’t rely on busy IT staff, and instead turn to content marketing software.

 

Houthi Rebels Seize Yemen State Media, Battle Soldiers

nytimes.com -

SANAA, Yemen — Rebel Shiite Houthis battled soldiers near Yemen's presidential palace and elsewhere across the capital Monday, seizing control of the country's state-run media in a move an official called "a step toward a coup."

The fighting near the palace marks the biggest challenge yet to the government of President Abed Rabbo Mansour Hadi by the Houthis, who seized the capital, Sanaa, during their advance in September across parts of Yemen.

Cellphones banned for supervisors too at Goa Board exams

timesofindia.indiatimes.com - PANAJI: Cellphones belonging to students have long been collected and kept out of the examination halls at the Class X and XII public exams of the Goa Board of Secondary and Higher Secondary Education. This year, the board has issued directives disallowing supervisors too from carrying cellphones inside the examination halls.

Officials said that the aim is to further tighten security to prevent paper leakages.

"Only the top officials at an examination centre, like the examination conductor, deputy conductor and the observer, have been allowed to carry cellphones on them from this year.

 

Ibrahimovic on Chelsea red card: I felt like I had 11 babies around me

goal.com - The PSG striker was given his marching orders for a challenge on Oscar in the first half and the Sweden international was unimpressed by the reaction of the opposition

Paris Saint-Germain striker Zlatan Ibrahimovic has criticised Chelsea's players for their reaction to his Champions League red card, branding the Blues "11 babies".

The Sweden international was dismissed after 31 minutes following a collision with Blues midfielder Oscar, with the likes of John Terry, Nemanja Matic and Gary Cahill surrounding referee Bjorn Kuipers immediately after the challenge.

 

The Patent and Trademark office is finally being run by someone willing to reform the patent system

androidauthority.com - Yesterday, the U.S. Senate confirmed former Google executive Michelle Lee to head the U.S. Patent and Trademark Office, a position that has been vacant for two years.

Lee is the former deputy general counsel and former head of patents and patent strategy at Google. She will now head an agency whose main role is to determine which inventions deserve a patent. Since her new position has been empty for two years (even though she was interim head until being confirmed), she will face a massive backlog in examining patents.

 

14 things that may not exist in 2020

mashable.com -

You'd be surprised by how much can change in only five years.

Assuming we're all still here in 2020, the world will more than likely look very different. Everything from technology to climate, to everyday items have the potential to morph into something new or even completely disappear.

With the dawn of the next decade drawing closer, many experts can already predict what our world will look like in only a few years time — even if the future is never set in stone.

Win A Trip To New York

qainfotech.com -

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Internet to Disappear Claims Google Exec

en.kioskea.net -

On Thursday, Google chairman Eric Schmidt said that he expects the internet as we know it to "disappear" in the coming years.

At the World Economic Forum in Davos, Switzerland this week, Schmidt was asked about his predictions for the future of the web and his response came as a surprise to many. "I will answer very simply that the Internet will disappear," said Schmidt at The Future of the Digital Economy panel.

VPN Services Blocked in China (updated blogger)

en.kioskea.net -

According to new reports, China is bolstering the "Great Firewall" expanding its censorship to include several virtual private networks.

Reported by the Financial Times, many virtual private networks are either completely unavailable or intermittently available in the country. Users have often turned to VPNs to circumvent the country's strict censorship laws which block many Western sites like Facebook, Google, and Twitter.